United Daily: It’s the Wednesday before a Fulham fixture.
Not much news to report today, so I plan on making a lot out of a little.
Saha to Recruit Benzema
In what would be one of the cruelest maneuvers ever employed at Manchester United, the Mirror reports that Sir Alex Ferguson has asked Louis Saha to help recruit Karim Benzema from Lyon. I dearly hope this isn’t true. Talk about training your replacement. But if it means that we will replace a 30 year-old, oft-injured striker with a 20 year-old, healthy striker then I suppose I’d get over it. It’s a cold world out there, Louis.
Neville’s Return Triumphant
Gary Neville returned to action for the reserves against Liverpool yesterday, playing 60 minutes in a losing effort. While it may have only been a reserve team match, Neville was matched up against Harry Kewell, a Liverpool first teamer. Apparently no one in the press actually watches these games. I’ve read about 8 articles about Neville’s return and not one of them can tell me anything more specific than the number of minutes he logged. In the media’s defense, however, one paper did say he looked tired. Astute reporting.
Michael Carrick is on the Microphone(for a change).
Michael Carrick has found a microphone again. Honestly, is he on the books as press secretary as well? Not a day goes by that Carrick’s name is absent from the four featured stories at Manutd.com–it’s unbelievable. With headlines ranging from today’s “Form pleases Carrick” to “Carrick is talking again so we wrote down what he said,” the man’s verbosity is unparalleled at the club.
He’s got a talking point for every situation. United are playing well, Carrick is pleased. United are slumping, Carrick eyes rebound. Carrick scores, Carrick looks to continue goal-scoring ways. Rooney scores, Carrick hails in-form Rooney. Enough. If I had known that the recent influx of international players was going to mean that Carrick was going to become our spokesman I would’ve had some serious reservations.
If any of you are actually interested in reading what he had to say, here you go. Pretty much take what Owen Hargreaves said yesterday, reword it, and there you have it.
Manchester United Hire Agency to Help with Customer Relations
Cover your ears, isolationists. Manchester United is looking to “secure its relationship with United’s global fan base” and they have hired SmartFocus to help them do that. From HowDo.com:
Old Trafford bosses have selected SmartFocus, based in Bristol, to help them understand how the team’s supporters across the world interact with the club and how their experiences can be enhanced and relationships strengthened.
This is essentially a data management task, with SmartFocus’ ‘campaign management and marketing analytics technology’ being used to build up a single, unified view of supporters across all ‘Manchester United related transactions.’
The knowledge gleaned from this will assist the club in building its global CRM campaigns and further pushing out the powerful Manchester United brand.
I’m curious as to how this news will be received. There is a palpable amount of fear regarding the long-term future of Manchester United in regards to its global reach. Hearing stories like this seems likely to agitate the folk that nearly blew a gasket when the EPL was fancying a 39th game abroad.
Alright, well that’s all. 526 words and some of them aren’t mine. Better than nothing, I suppose. Hopefully something will happen today, but I doubt it. Not much to be said in the midweek run up to a fixture against Fulham.